“A good advertisement is one which sells the product without drawing attention to itself.”
- David Ogilvy
Welcome to The Daily Buzz, Yellow Scribe’s daily writer’s blog. We’re here to help with Branding, Marketing, and Building of your precious company!
After your company has started working with full swing and has incorporated certain interesting services or products in it, you feel the need to advertise it so that the world can get to know of its presence. However, here too, the literal meaning of the word Advertisement for ‘mere portrayal of goods and services’ can’t be taken into consideration. The way you do it matters.
One can say that no matter what you do in life, the way or the process you choose to execute the task ensures its success. Advertisements are visual proclamations that promote the product or service.
Let us consider your company manufacturing biscuits of a particular brand that has newly entered the market. Now, those biscuits are meant to make reasonable sales and check the impact their quality has on the audience. That is when, you decide to advertise their availability in the market so that more and more people can check them out and send you feedbacks which could help you improve further.
In short, when a product or service has just entered the market, it needs a push, a gentle supporting hand that promotes it, so that it’s reach to your target audience is maintained. An Advertisement is that gentle hand which promotes the product or service for good!
Your services receive a helping hand through advertisements!
Though, it carries some selfish motives on part of the company, it surely doesn’t back in providing benefits and conveniences to the users which is highlighted in these interesting advertisements. That is what tempts us, doesn’t it? However, the creative manner in which the advertisement presents the message and benefits of your services deeply impacts the audience who can definitely feel inclined towards the genuineness and prestige of your brand. In short, the artistic way of presentation adopted in advertisements is actually a race between companies wherein each company wants to be at the top with regards to the quality of their services. Every company wants to be in the good books of people so as to ensure the presence of regular customers who would prefer them over the others and Advertisements are one of the aspects that help guarantee that!
Creativity gives wings to that businessman!
Yes, Advertising is just one aspect of improving the repute of your company, because one can’t ignore commitment as an important factor in business wherein you strictly adhere to all that you just stated in the advertisement. That shows the ethical standards you set for your business which indirectly sets a great impression.
In the previous articles, we spoke regarding the importance of a Motto in business. Advertisement can be considered as public display of your motto in order to tempt customers toward your principles. However, very few companies literally abide by these mottos and thus, their business collapses on a short note since they leave their customers disappointed. In short, the more dedicated, sincere, ethical, and committed are you, more are the chances of your advertisement hitting that 100 percent scale of success!
As far as Attractive Advertisements are concerned, the things that guarantee the same are:
Uniqueness wherein you refuse to imitate any other form. Imagine, a unique company with incredibly executed services and an extremely creative advertisement with that X factor.
And, secondly your commitment that keeps the ball rolling and takes your advertisement a step further by helping you generate interested buyers!
So, the next time you think of coming up with an advertisement, don’t forget to make it interesting, thought provoking, creative, and extremely unique wherein you refuse to even take inspiration from any other advertisement, let alone imitation. Be you and see the success!
We, at Yellow Scribe help in effectively marketing your services by ensuring to come up with great advertisements enough to tempt your target audience. Why not approach us for help? Everybody needs a supporting hand after all, just as your services need in the form of advertisements! Check out our mind blowing packages by clicking here.
What is the importance of a business motto? Why not learn that through one our articles, waiting in the archives for you to read it? Click here.
Why does any business need creativity and what exactly is creativity in business? We have answered that as well in one of our ancient articles. Go read it now by clicking here.
Why should your business leave an impact? Interested in reading more? Click here.