“If you think you’re too small to have an impact, try going to bed with a mosquito.”

- Anita Roddick

Welcome to The Daily Buzz, Yellow Scribe’s daily writer’s blog. We’re here to help you with the branding of your precious company!

When we begin a business, we surely do have a target audience in mind be it local business or a huge global company. Let us consider an example of a local business here, like the sale of school wear which would include children as your target audience in the age group 6 to 14. On the basis of this data, you abide by the norms of a particular school which specifies a dress code which you consider during sales.

However, if your business is concerned with random clothes for children, then you have the freedom to analyze the patterns and designs modern children would prefer. You would understand the current market trends with which today’s children flow. In short, you will try to delve into the psychology of young minds through various mediums be it surveying, interviewing some children in person, or market researching that is checking out your competitors and observing the ways they receive traffic!

Why do you do all this? Perhaps the common answer would be to sell your commodities. But before that, an important step is usually missed out- Impact! We do say that by advertising our services people would purchase our goods but the chain includes another element. Advertising – Impact – Purchase!

There are times when even after advertising their services people aren’t satisfied with the results. That is because your services haven’t left that deep an impact on the audience. With impact comes value. Let us consider our own psychology. When do we really appreciate a service and go for it? Is it just because of its attractive advertisement? No. Only when the service seems beneficial and leaves a positive impact on our minds, do we value it and decide to try it out. That is exactly why, every business tries to prove its genuineness in business so as to leave a good impression on the mob out there!

Leaving an impact means getting into the depths of human psychology and the current market needs. Checking reviews of your competitors and coming up with services which they couldn’t, can create a good influence. So, one can say that uniqueness and impact go hand in hand. However, human psychology as an element is added in the chain. Of course, you can create a unique service but what good is it, if it can’t satisfy one’s desires? A point to remember is that, services leave an impact when more desires of people are met. However, later customer satisfaction too matters, that is the way you treat your customers. That would determine the quality of your services which would be the aftermath. Impact however, is significant in compelling people to approach you through your creative banners all over social media! Impact puts your advertisement to action! Its’ a mini but extremely effective call to action!

Some businesses still work but they receive fewer customers who would be interested, which means that partial psychology has been taken into consideration here. One must usually go for a generalized preference on part of people instead of delving into a portion of it, to gain a good surplus! For instance, a shop selling real gemstones may receive partial response while a shop manufacturing rings with gemstones would definitely appeal to the mob because it adds value and utility to the product.

Limitations and restrictions in services that cover a specific area or gender of the society may not receive that good a response. For instance, a Men’s wear shop will fetch limited customers as opposed to a Unisex clothing shop, won’t it? Absence of limitations or restrictions too leaves a positive impact on the audience.

A Shopping Center is a perfect example of diversity in choices because it offers no restrictions! Various shops sell varied items that grab people’s attention which is the reason malls are always crowded!

Thus, Impact and Value get along well together. They are inseparable and besties forever! When we value something, it definitely has impacted us somewhere in our mind which is forcing us to try that particular service or product out! Thus, the responsibility of a business owner is to arouse this attraction towards a particular service or product in the minds of potential customers by following the given chain:

Consider Human Psychology- Introduce The Service- Effective Advertisement- Leave A Positive Impact (which eventually creates Value)- Have A Successful Sale!

This is the motto of Yellow Scribe! We believe in introducing customer friendly services while considering the provision of maximum convenience for them. We create services that would support and guide business owners. We help create impact in your business as well, through our services which in itself leaves a positive impact on our customers! We are Yellow Scribe!

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An introduction to Tadley Environmental Group

Tadley Environmental Group (TEG) is a team of volunteers, made up of local residents and councillors who want to encourage and support people to make informed decisions about how we can work together to protect our home and our planet. Tadley is a small town in South England, and they have been conscious about their carbon footprint for quite some time. With some extra hands during the lockdown, the townspeople were able to get together their resources and put a plan into action to better their environment.

The project

TEG is a relatively new group, and in February 2021 gathered the resources along with an amazing social media manager to expand their group. The goal is to raise awareness of the group in Tadley - so that more people can come together to be conscious of their carbon footprint in and around their homes. The project is a grassroots group, with minimal branding - of course, because the focus is getting the word out there and not the image on our screens.

At this point, TEG is ready to expand. This project includes profile photo and logo design; cover images for all social media platforms; 'story' templates in a range of colours; font selection; and an elaborate colour palette to encompass all aspects of the group.

Profile photos & logos

To begin with, we selected a font for the logos which appeared formal yet informal - to represent the humanity of the group, whilst demonstrating that we stand for change.

We went for these colour combinations.

The cover images

For the cover images, we decided to stay on brand by taking our colours and putting them across the top of our social media pages - using the space to add some helpful information. These are the two we have designed so far.

The colour palette & fonts

For our colour palette, we knew we wanted a selection of both dark and light shades in the same colour. For a pop of colour, we added the colour 'tangerine' for use in some designs that we wanted to stand out.

Story template design

We designed story templates so that on Facebook and Instagram, the admins can all use the same graphics. This is super important for continuity, and for showing our audience and group members that we're dedicated for the long term, for TEG.

In summary

To close, TEG is a group that we're connected with, both on projects and in the community. Tadley is a brilliant town full of dedicated residents and councillors - and we're honoured to be one of the first fifteen members. We will make change.

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An introduction to Ashford Hill Construction

AHC are a family-run business operating in Newbury and its surrounding areas. They cover a range of domestic extensions and new builds, to a wide variety of commercial and industrial construction projects. AHC have worked on various overseas projects such as the Rafael de Cárdenas Pool Pavilion featured in The Architectural Digest, a stunning Villa in the South of France laying brickwork and tiling, and Mosaic work at Vitality Spa in Hampshire, England.

Our Project

As AHC are a modern and innovative company covering a wide scope of projects, we needed to convey professionalism and modernity at the business. With this in mind, we audited the old logo and found out they liked the gold effect, which added warmth and character. We suggested a change - a stark white outline along with a more modern, white font. This is their old profile photo (and logo, since there wasn't one).

As we can observe, there's nothing immediately wrong with the logo. However, when we looked at it from a branding perspective, there were no print alternatives to this logo nor any abbreviated versions to create logos, favicons, or profile photos with. This can be limiting, due to the fact that favicons and some print won't be legible with this much wording.

We were made aware that AHC wanted to abbreviate their name, but they had no professional to design their logo for them. They got frustrated and settled with this gold logo but had to screenshot it from the free online design program, lowering its quality.

Maintaining the black background as to not veer off the original too much, we decided to add a chimney to the design to add back the character that we lost when removing the gold.

We flattened the image, adding very minimal effects on the wording (which is of course only visible on the white version).

They were very happy with the new font we chose, we all came to the agreement that it was far more modern than the last one, which helped convey professionalism.

The Story Graphics

Of course, at YellowScribe we go all the way. As part of this project, we made sure to design story graphics to go along with the header image and profile photos. This story graphic included the same colours, the logo (in two different colour combinations) and basic information about the company, as well as the contact number and email address.

The cover image

Along with these graphics, our rebrand wouldn't be complete without a cover image. This included all of the important information (contact number, email, logo) with a previous project in the background. Then, we centralised the logo and details to make the banner accessible on mobile, laptop, iPad, etc.

To summarise

It's a fun experience to mix up our client base, experimenting with different industries and workplaces. This project was fun to work on with the AHC team because they're modern and open to ideas - such as the chimney and font change and colour change! We hope to work with this company and other construction companies in the future because we know we have a lot of value to bring to the industry with our unique and creative approach to branding.

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Yellow Scribe Ltd.

Est 2015.