“A name can mean indirect reputation that goes with the identity.”

- The Laconic Writer

Welcome to The Daily Buzz, Yellow Scribe’s daily writer’s blog. We're here to help with the branding of your precious company!

Name which for you could be a normal term that gives one an identity. An aspect on the basis of which people can remember you. But there rest two different connotations of ‘Name'. Let’s learn that through the usual storytelling method which we feel helps understand concepts faster.

You have successfully ‘Executed’ your dream of beginning a company which shall now be in a concrete form. However, that concrete business surely requires a name on the basis of which your company could receive an identity and people could receive clear idea of your services through that name in a creative manner. This can be considered as the First connotation of Name wherein the company name acts as a creative identity and symbol of your services.

After your services commence with full speed and they start leaving a positive impact on the customers, you achieve Name which means Fame. The Second connotation of Name is determined by the quality of your services.

We shall be considering the first connotation of Name here.

A Company receives recognition through its services but a creative name could also contribute for the same. People are naturally bound to feel curious of that newly introduced name that differs from the common ones and would be inclined to check your company and it's services out. Yes, you are expected to be highly creative when it comes to selecting a name that would not only be unique and stand out among all other companies but also describes your services in one word! You could also use an acronym as a company name for guaranteed curiosity which would make people surf the web for its full form and lure them towards you! An acronym can house the service of your company in merely three letters which makes it even more attractive and easier to remember. \

However, why do you need a company name to be attractive?

Imagine your business named Red Velvet Cakes. It’s a baking house which is obvious to the person reading it out loud and the name is sure to make one try that Red Velvet Cake out! (I am feeling hungry too!😂) So, it very subtly targets human psychology which craves for a sweet tooth at times! However, the visuals can’t be ignored. The words Red Velvet Cakes must have that exact velvety colour with wafer rolls, lollipops, and other sweet coloured food items around the name. A cute velvet cake could also be included abreast the name. This ensures that your name not only sounds attractive but also looks tempting. Through these visuals, you can show the services you provide by planting other food items apart from the velvet cakes which would make mouths water!

In short, you do this to get the audience lay an interested eye towards your services by tempting them. That’s what business is all about. Getting customers either by tempting them through an interesting company name or reputation (name) or introducing convenient services that are most required by the mob.

An example of a mouth watering visual by Cadbury!

The visuals are essential for your company offline as well as online. Due to the invisibility of social media, trust issues are sure to rise. In such conditions, making your company stand out from the ample scamming agencies is the hell of a task! That’s exactly why, creativity is essential to create a trust within your customers because they would acknowledge your efforts and consider your genuineness. Attractive names can lure people towards your services and have them rest assured of the amazing services you would provide because human mindset can be judgmental always. If the name of the company is so creative, the services would definitely be astounding which allures people and increases your reputation. In short, a company name should stand out from the common ones and describe your services subtly. It is easier to tempt people with concrete business structures as opposed to online platforms if your company is a rookie. Thus, you don’t want to compromise with the status and reputation of your company which goes hand in hand with the name and the quality of services it delivers.

Wait till your Company Name fetches interested customers!

In short, one can consider the company name as a strategy to fetch more customers. The more attractive a name, more are the chances of it leaving a positive impact on human psychology, more will people be tempted, and more will the number of prospective buyers increase which is ultimately every company’s goal!

What if we tell you that Yellow Scribe helps create a company from scratch? Yes, you heard it right. We help you with the name as well if need be, and also guarantee support with promoting your services thereby assuring fame (name)! Consult us and get your business a success!

We provide your company's upgrade including everything from website design to a full rebrand through our one and only Cherry Package. Click here to explore our packages!

Learn the Meaning of effectively Executing your Business by reading this article.

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“Dreams reach their final destination when executed.”

- The Laconic Writer

Welcome to The Daily Buzz, Yellow Scribe's daily writer's blog. We're here to help you with the branding of your precious company.

Throughout our literary journey of imagination, we led you towards the evolution process of a company and some part of it may be reiterated here.

What exactly is Execution for you? A dictionary nerd would give the perfect definition of it but the ‘Dictionary of Business’ has a completely different meaning altogether. Let’s begin with the standard way and get you imagining!

Till now, we made you analyse the aftermath of building a company but this story will drag you into that internal process of thought!

It’s been a struggling journey all along. You are broke and want some source of income which is quite obvious. That is when your company is born because it has started occupying some space in your thought. Now, you plan towards executing its existence in the society. Of course, you don’t begin with that company motive in head. The first thought is always to go for a job wherein you receive ample experience from which you can learn and set up your own business. Let us consider that you are ready to begin your own company which means that you will now have to execute your motive. Executing here doesn’t simply mean initiating. Execution includes the proper steps you take into getting your company a success! Of course, you are not required to become an overnight news sensation. All you need to do is, just take the correct steps towards your company.

Execution means employing eligible employees for your company, being updated with the current market trends and coming up with suitable services, efficiently marketing your goods and services either through social media or any other network which is in exquisite demand during the given period of time! All the steps that you take which would guarantee success of your company come under the umbrella term Execution in business. Coming up with customer attractions like discounts, giveaways, buy 1 get 1 free offers are examples of perfectly executing your business in the smoothest way possible! You want people to buy your products and these attractions are sure to get the flies in the trap! Of course, the word 'Trap' shouldn't be literally considered here because you don't want to impose your services on people rather make them opt for those willingly and with love. That's exactly why, Execution as a concept turns out to be handy!

The example of KFC has been discussed in the earlier article as well. How it started with the sale of chicken and became a widespread branch including more variety in food items which is the way they executed their business to make it run for a long long period of time. They considered the needs of people and came up with convenient offers to keep fuelling the company. Effective planning in short, is what we term as Execution. By this, you are not expected to lay down a prospectus with phenomenal ideas, all clashing into one another, making it difficult for you to decide! You are not expected to stretch a wide sheet of paper and jot down ideas from different sources. It’s because experience teaches you all but if you are a perfectionist then you are free to do so. There is no obligation in the negation! 😂

By now, you must have understood the key to effective functioning of a company which lies in the way you run it- Execution. Yes, execution is similar to initiation. Yes, execution is beginning the task but it also carries a deeper meaning wherein the way you begin that task, too is involved.

We carry this motto! We provide the best of services, put in the most efforts, follow the market trends, leave no stone unturned in coming up with interesting services for our lovely customers, and never fail to effectively market our services out there so none of you are left out! We are Yellow Scribe💛

Read more about our mottos here.

Another interesting article on one our mottos requires you to click here.

Another one of the articles that goes hand in hand to this one is waiting to be read. All you have to do is click here.

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“Colours make me insanely happy. The Vibrance they carry brings radiance and lifts my spirits.”

- Geets

Welcome to The Daily Buzz, Yellow Scribe’s daily writer’s blog. We’re here to help you with Branding, Marketing, Website building, Graphic designing and overall Company building which means we are a package of effective company enhancement!

In the previous articles, we covered the evolution of a perfect company but today’s article shall delve into the graphic designing aspect of it. So, let’s begin with a different story.

It is important to distinguish between a business and a company. A business is something you tend to go for, singlehandedly with ‘a’ service of your choice but when you start hiring people as your assistants, you are promoting your business into a company slowly but steadily as you deal with ‘multiple’ services!

So, your business has reached its peak of success and you have laudably created regular friendly customers. You are happy but something seems missing. Apart from the regular customers, different new faces aren’t attempting to try your services out. Why would it be? Perhaps because your business appeals to a smaller section of the society while the others want to try you out but due to unavailability of the services of their choice, they are backing off! That is when you decide to alter your services and create branches in it which would lead to a good variety. For instance, a pizza shop selling coke, ice cream, fries and other mouth- watering delicacies which would act as branches to that single theme- Pizza! This would increase engagement of at least half the section of the society if not at large. All that matters is you get ample customers and once that limit is fulfilled, you are free to stick to those branches for a long period of time! I won’t say permanently because one has to move with the market trend and upgrade their business as per the demand!

So, getting to the main topic, your business has multiple offerings or services which means your business is promoting into a company! Now, you think of advertising your company on social media which is so essential nowadays and realize that you lack a good logo which could appeal to the audience. (If you are suffering with this too, then we can help design/redesign your logo).

An Example of Bold and Vibrant Coloured Logo!

A logo, in simple words is that eye catching symbol which should have the potential to drive people to action. By now, I suppose you understand the significance of attractive page themes and symbols in business to prove the authenticity of the company. Invisibility of social media makes people have trust issues but when you work on the page themes and logos of your company, it proves your genuineness because people consider and feel your efforts!

Now, is when Vibrance comes into the picture. The word Attractive is best friends with Vibrance because in order to grab people’s attention, you need your page to stand out, be it on any social media platform. Having a specific colour palette distinguishes your page from the ordinary ones on various social media platforms which makes it easier for people to locate you. Another benefit of a having a page theme is that genuine people interested in the company’s services approach you which is the reason that some company pages have lower followers as opposed to ordinary pages that may receive spammers or fake accounts or bots as followers in thousands! So, if you are a company page and aren’t receiving more followers, just relax and think positively!

An Example of a Page Theme!

Another important aspect is the colour of the page theme or logo you go after. Colours directly target human psychology and have the ability to leave a positive impact on the viewer. However, only those colours that scintillate the human eye must be targeted. For instance, choosing dark blue or navy blue won’t be as attractive as turquoise blue or sky blue. In short, lighter shades of colours are advisable to grab people’s attention. If needed you could survey a few people who are your target audience and get the truth out as to what shades are the most demanded. You never know, demands and preferences keep changing!

However, vibrancy comes with mouth - watering shades like our Yellow Scribe Logo and page theme. The Yellow shade is that of a mango which really makes me go Ummmmmm! ;)

Mango Shade! Feeling hungry?

Similarly, Baby pink reminding people of candy floss or Strawberry Pink not only remind people of these food items but also act as sweet shades that would effectively appeal to your audience.

Attractive Shades of Pink!

Of course, when I advise choosing colours depicting food items, I exclude blueberry blue, kiwi green or other dark shades because as stated earlier, sweet shades with a tinge of perfectness and vibrance with balanced amalgamation of different colours must be taken into consideration here! In short, I consider light shades created with utmost love and sweetness reminding people of nature and its beauty.

When you successfully create a good colour scheme, you are sure to get interested people who would someday evolve into regular customers!

This is the motto of Yellow Scribe! We understand the power of colours and their impact on human psychology which made us choose after studying human interest, the most attractive colour on the list- Yellow! Vibrance guaranteed not only on social media but also in our services! We are Yellow Scribe!

Read about our logo redesign and rebranding project. Click here.

Want to read more about our graphic design services? Click here.

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Yellow Scribe Ltd.

Est 2015.