“Recognize that every interaction you have is an opportunity to make positive impact on others.”

- Shep Hyken


Welcome to The Daily Buzz, Yellow Scribe's daily writer's blog. We're here to help with Branding, Marketing, and Building of your precious company.

Interaction, as the dictionary definition goes, is communication. We interact so as to create good relations with people. However, does interaction simply mean speaking your hell out without considering or picking the right words? No, right. The way you interact holds great significance because a sugar coated tongue, alone can help develop those friendly relations, you aspire to maintain in a society. Of course, a bitter tongue only invites admonition from people thus, damaging your reputation which nobody wants to compromise with in a society because ‘Gossips’ regarding your ill behaviour would spread like wildfire just because of the incorrect method of interaction adopted by you. The only thing being explained here is that interaction isn’t limited to that dictionary definition. One has to go beyond that and emphasize on its methods as well because we live in a society of judgemental Chatty Cathys!

What about interaction in business however? Well, it isn’t different from that in the society. Here, the way you deal with your customers holds significance. Every customer is a human and will thus, be judgmental. All you have to do is ensure that the customer leaves with a good impression so that your business and its customer satisfaction services spread with a ‘Good’ word!




However, owing to the current online medium, some businesses fail to maintain effective interaction and we are here to understand why interaction is necessary. Well, let us understand that through yet another story! Hop In!

You are a publishing house and aren’t quite active on social media. Customers text you for queries but most of the times, responses from you are delayed. Eventually, it leads to disinterested customers who back off and search for a different platform for publishing their work.




We might say that customers need to be patient but as business owners we must understand the psychology of humans which doesn’t like to wait for a longer period of time. Try putting yourself in their shoes. Where will you feel inclined to? A response coming within a day or after 3 days? Of course, a response coming within a day shows the worth of that company which upholds its customers while the latter indirectly and unintentionally proves that customers hold no value to you. Thus, quick interaction is mandatory when it comes to business so that you can establish a good reputation because as discussed earlier, you don’t want people to judge you wrongly.

Quick responses show your willingness to offer a particular service efficiently, the value of that customer in your eyes, and the quality of your company and its employees which indirectly attracts people. The charm with which you handle your customers and interact with them is what makes business worthwhile. Interaction is the foundation of business. No matter what type of customers you may face, be they rude, savage, insulting, least interactive, excessively probing, it doesn’t matter because you are the one who is supposed to be patient and handle them creatively by playing with words!

Interaction is thus, supposed to be sugar coated, no matter what type of customers you come across. You mustn't leave any stone unturned in disclosing all of your services to them even though they would simply be enquiring and wouldn’t purchase any, as of now because owing to your hospitality they might return or revert in the future! That’s the greatest test of patience to be honest because they may or may not revert but your image shouldn't be at stake!




Some companies do have customer services but if you are thirsty for a great reputation then the CEO too should partake in effective conversations with the customer warmly so as to create a friendly bond. In short, interactions should create friendly bonds that would help generate regular customers for you! That’s the goal of every business after all, that is to get a whole bunch of interested customers who would be attached to our services and prefer us over any other brand or company!


We, at Yellow Scribe help you understand the importance of effective interaction thereby supporting your company! Get in touch with us by hitting that consultation button after selecting one of your favourite fruity packages.

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Already selected a package? Get in touch with us by clicking here.


One of our earlier articles that focusses on Interaction in business through customer service is waiting to be read. Click here.







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“A slogan can be considered as a junior logo.”

- The Laconic Writer


Welcome to The Daily Buzz, Yellow Scribe's daily writer's blog. We’re here to help with Branding, Marketing, and building of your precious company.


A Slogan is that ornament which accentuates the beauty of your Brand Name by evoking emotions towards your services and company. Let us understand this statement with the help of our usual storytelling format.


Your company is all set. You have decided on the services you would offer and on the basis of that, you have come up with a suitable brand name that would surely appeal to the mob out there! But, what if we add a cute slogan that would briefly explain your services or your way of delivering those services? That’s when you think of a Slogan which represents your company. Thus, it can be considered as a symbol that accentuates your services thereby making it easier for people to remember your brand visually that is, through your Logo and verbally through those brief subtle words that give an interesting image to your company.

That’s the reason, a slogan needs to be written well because it can leave deep an impact on the audience and can make them emotionally attached to your services. In short, one can consider a slogan as a Melodramatic Weapon that straightaway targets a customer’s heart! Of course, how you deal later with your customers too guarantees the image of your company.

Slogan As A Weapon!


For instance, Yellow Scribe has an interesting slogan ‘Let’s Get Fruity’ which is based on our packages. Thus, it not only subtly highlights our services but also invites others to 'Get Aboard' this interesting journey with us which we really guarantee, you won’t regret. That’s how a slogan should be. It needs to provide that warmth to the customer! It must possess that X factor or creativity. You want the customer to feel comfortable enough to work with you which should be very strategically highlighted in the slogan. All of this in just a couple of words? Yes, that’s what makes business a tough job because one can’t compromise with creativity since “Uniqueness is the Key to Successful Business.” Taking inspiration or copying other slogans wouldn’t be that eye catching or impressive enough to draw customers toward you!



Comfortable Customer!


For instance, you own an eatery for which a good slogan could help. Let’s consider, Paula's Creamy Junction selling cakes and all other creamy delights which would definitely be enhanced with a great slogan that would directly target the mob. A slogan like, Awaken Your Taste Buds or Indulge into Heavenly Delights would make people tempted and attracted towards your services.



Tempted Customers!


The slogan thus, explains your services with emotions which is necessary to awaken generosity and genuineness of your brand which people consider before trying you out! Also, slogans can sometimes explain the way a company imparts its services. For instance, a slogan for the same eatery could be, Crafted with Love or Hand Baked with Love which explains your intentions and method of preparation in short.

Some slogans use philosophical ideas like, Being Dedicated Always or Upholding the Customer Always which too, attract customers since people who resonate with your ideals or practically love them would willingly take a step towards you!



Reassuring its Presence! Let's Go Dine ;)


However, selecting ideals and remarks for your slogans that would resonate and appeal to a wider section of the society completely depends on you, since nothing can be done without research. Interviewing people, having online surveys, emailing a few for their opinions, consulting your near and dear ones like colleagues or friends for ideas, could work. If most of the people adhere to a particular ideal and would appreciate seeing that in a company’s slogan which hasn’t as of yet been used, then make sure you grab that opportunity! Of course, be nice to your near and dear ones who come to you as customers initially through your slogan so that they can, with the power of feedbacks, get more customers for you!


We, at Yellow Scribe nurse your company and help in its foundation from scratch. We help you with slogans, logos, and what not. Why not check out our packages? Click here.





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“Always deliver more than expected.”

- Larry Page, Co- Founder of Google


Welcome to The Daily Buzz, Yellow Scribe’s daily writer’s blog. We're here to help with the Branding, Marketing, and Building of your precious company.


A Motto which we all know is something that drives us on. It is that fuel which keeps the car moving or that inspiration which helps us move steadily towards our destination.





Many times, we tend to confuse Goal and Motto as synonymous. But that isn’t true. Goal is your destination which you desire to reach while a Motto can be considered as a particular ‘good’ ethic which we carry towards that destination. For instance, reaching that nearby hill station is your destination but getting your car filled with petrol or any other fuel is a smart move to ensure that you reach there safely without interruptions which can be considered as the Motto.

Motto in business is not different and doesn’t deviate from this definition. However, business mottos are related to the way you provide your services or the ethical standards you place in delivering your services. The above mentioned quote is a great example of the same.

Of course, you can have a Motto even before your company is born in order to ensure its perfect evolution. That’s the beauty of this concept. It can be used before any possible initiative. Thus, a Motto in short is not only meant to guarantee success of your tasks or services but also to establish a good impression among the audience who could be deeply influenced by your ethics and adhere to your services for a lifetime perhaps!





Ethics differ with Mottos but the chain of ethics in a sentence is what we call a Motto. A motto describes your ethics, shows how you work, and can act as a mini catalogue of trust which every interested buyer looks for.

For instance, your company has some important Mottos that resonate with the aspiring buyer and keep him deeply impressed. Now the next move of that aspiring buyer is considering your genuineness and reliability which seems certain with your mottos and then voila! The aspiring buyer becomes an interested customer.





Some Of The Ethics That Are Further Formulated Into Mottos!


However, your mottos aren’t simply meant for your customers. You too can benefit from them. When you are running a company, a pivotal move is to ensure good quality of services to keep the customers hooked. In order to maintain this quality, a list of inspirational words would keep you driven and passionate over the issue. For instance, your company is getting good customers. Let’s assume, you haven’t developed a Motto as of now but still everything’s hunky dory and you don’t feel the need to come up with a motto. But as time passes, you are unable to observe a variety of customers, instead the regular customers keep turning up. That’s when you resort to up gradations and tune your services with that extra convenience factor to attract different consumers and also to gain ample recognition. Of course, if possible, you also introduce new services because variety seems appealing always! With so many new services and changes in the existing ones, managing the quality of your services is getting difficult and that’s when a good motto comes into handy. Though you are trying hard to live up to your ethics but when a Motto is created, your mind seems to get the bulls eye or a target with which it can work faster and efficiently. A motto can be considered as that resolution which motivates you to work. Your motto after introducing the variety could be, ‘Not letting any customer go dissatisfied.’ Feed this to your mind and it’s more than enough. This is a motto that generalizes all the possible business ethics which you would be henceforth focusing on.


In short, a Motto provides Self- Motivation for which you don’t need others to pat your back and drag you towards a process. A good Company Motto can show your efficient work cycle, ethics, and genuineness in just a few sentences! A good motto can encompass your attitude towards the services you offer so, be careful when introducing a Motto! You don’t want people to think negatively about your company and its services after all!




Get Rid Of That ‘T’

We at Yellow Scribe help develop your company from scratch and help you in choosing an appropriate motto as well. Of course, options would be there for you to think and select. Our fruity packages focus on branding and company building which perhaps you would love to have a gander upon! Tap the link below and get exploring!

https://www.yellowscribe.co.uk/packages


Check out our Company Motto and if you are willing to know more about the importance of variety in business, Click here.


A list of mottos is mentioned in one of our articles that would convince you to work with us. Read more about it here.















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Yellow Scribe Ltd.

Est 2015.

19/09/15

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