“Quality in a service is not what you put into it. It is what the customer gets out of it.”

- Peter Drucker

Welcome to The Daily Buzz, Yellow Scribe's daily writer's blog. We're here to help with Branding, Marketing, and Building of your precious company.

Satisfaction, as a concept has always differed from pleasure. Happiness is the end result of satisfaction which makes them interlinked. Satisfaction is the feeling of contentment after having enjoyed a particular service to the fullest while happiness is the starting point of satisfaction wherein you fall in love with that service and the people propagating it!

Till now, we have talked about Quality of ‘your’ services which means the way you treat your customers while Satisfaction is based on the quality of that product or service and the benefits customers would yield from it. After all, effective customer satisfaction implies making them satisfied with the delivery of a service and isn’t simply limited to that honey coated customer service wherein you appease, tempt, and please the customer.

Let us consider a publishing house that helps in self as well as vanity publishing of books. Interaction, Assistance, Support, Customer service are excellent. The owner is great at convincing the customers to join them. However, in the aftermath, what if the publishing process, which is the actual service of that company isn’t imparted efficiently? What if there still rest errors in the proofreading process undertaken by you? What if there is a delay in publishing the book even though the customer wanted it complete at a particular date? What if the editing of certain sections of the book involving beta reading isn’t correctly taken care of, due to which certain unintentional linguistic follies are still existing? Lastly, what if the customer finds all this out? Won’t he create a rancour and label you careless? Of course, that’s what happens when the customer doesn’t feel satisfied. Yes, the customer was ‘happy’ when he approached you but now after estimating the quality of that service he invested his money in, he is upset over the matter and may leave a bad review to others.

Now, consider it the other way round. Your customer service tempted that prospective buyer to try you out on the basis of natural human judgmental nature that estimates the quality of a company through the behaviour of its body! You were impeccably patient and solved all their queries. You laid down a list of benefits they would enjoy through your services and discussed reasonable rates enough to tempt them even more. They approached you and trusted your services. The way you delivered your services too was fantastic as you kept the customer requirements in mind, continued to remain patient and courteous throughout the journey, and never compromised with the efficiency. This impressed your customer who now will prefer you over the others thereby becoming a regular customer. In addition to that, good feedbacks shall roam street to street as different people shall be willing to try you out because of your genuineness, commitment, trustworthiness, and effective quality maintenance.

A thing to be kept in mind is that the highest benefit a customer can ever demand for is, Right Investment. No customer wants to fall prey to traitors who fail to remain loyal and end up looting that hard earned money.

Thus, a customer gets satisfaction when you promise to provide them through honey coated talk earlier, an effective mechanism and later, remain committed to the same which makes them loyal to you. In short, when you remain loyal to your customers, you can expect them to do the same when it comes to choosing brands!

So, next time be aware of the difference between Happiness and Satisfaction!

We, at Yellow Scribe are committed and loyal to our customers and await you on this journey with us. We shall help you set up your company from scratch ranging from Website Designing, Domain forwarding to Graphic Designing wherein we help create business cards, brochures, T-shirts with company logos and what not. We help your company flourish by fetching you interested customers and assist in effective advertisement on social media platforms.

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“Business is all about putting oneself in the customer’s shoes!”

- The Laconic Writer

Welcome to The Daily Buzz, Yellow Scribe’s daily writer’s blog. We’re here to help you with Branding, Marketing, and Building of your precious company.

A New Customer is like an Angel who visits you with Nectar (Money) ;) However, these Angels lend you their time when they consider the conditions with you and your company as comfortable and trustworthy. In short, these Angels need to be pleased just as we devote our time in prayers pleasing the lord so that he would fetch us some customers. Your prayers are answered because we will be revealing the ways of pleasing your customers and making them approach you. After reading this, you should gain some confidence in effective customer satisfaction services.

Customers approach you through two possible ways: Either they read about your services and felt tempted to try you out or they were told about your impeccable quality of services and thus, this good feedback made them trust you. The former case needs more creativity because in that vast section of content, you want your advertisement to be noticed, either through digital or print medium. Thus, you may have to work on uniqueness to stand out. The way you present your ad matters a lot. Use beautiful and stunning colours in case of print medium while digital medium would demand creativity in the message imparted. The latter case however, includes good customer service and high quality delivery of the same which would incline the customer towards you and force them to generate sweet words regarding your services to others. In the process, you not only get a regular customer but also an appreciating puppet! In short, customer pleasing is all about standing out and being on top of the competition. This is the first stage of customer pleasing before they enter and alight on this journey with you.

Moving to, after they get aboard and select you as their messiah over all other brands. An important point here is, that a business owner mustn’t take regular customers for granted. Just because they visit you almost every time, their importance in your company shouldn’t diminish. Most of the times, people tend to pay more attention to the newly arriving set of customers instead of the regular ones and thus, lose them in the process which isn’t a smart move. Also, since they are your family customers by now, make sure that you treat them with discounts and interesting attractions in an attempt to show that they matter. It is because these regular customers can scatter golden gossiping words that could uphold your company and its services. Regular customers should be your priority because they are responsible in fetching you a fresh set of customers. Attend them first and be extremely courteous to them so that they can, with the power of words, fetch you more regular customers. Of course, making regular customers requires that perfect attitude which should pass right through their hearts.

Interact more with customers so that they don’t feel left out and ignored. However, interact with patience and love so that they don’t get offended with your remarks while leaving with a bad impression which too, with the power of feedbacks, could ruin your business. So, remember to take careful steps in business.

Business is all about being friendly and honey coated! Dip your words in honey and sugar syrup before opening your mouth. Be lenient and patient when it comes to disclosing your services because customers sometimes tend to simply inquire without purchasing. However, a businessman shouldn’t have that myopic perspective of entertaining customers who would make a purchase and ignoring the ones who won’t. As stated earlier, every type of customer is important and shouldn’t be taken for granted because the customer may be testing your patience and estimating the quality of your services through your behavior. At times during such, patience is the key to success.

Introduce attractions like giveaways, buy 1 get 1 free offers, sales, discount coupons, lucky draw competitions, limited period offers etc. to grab attention of your customers. However, remember to set a reasonable rate of your products and services when pricing so as to make it seem appealing. When beginning your business, remember to have economical pricing since you need customers to start with, and after gradually experiencing a hike in the same, slowly but steadily increase the prices at a turtle’s pace. You don’t want to annoy your regular customers with inflation! 50 pounds shouldn’t escalate to 60 pounds in one go! 50 pounds should be increased to 52 pounds in two months and then gradually reach 60 till the end of the year. This is a great strategy to avoid terrified and annoyed customers whom we don’t intend to lose. Nobody wants a downfall after all and the customers too would understand that a hike in prices is obvious by the end of the year! So, be strategic and smart working when it comes to business.

In short, Business is all about honey coated words, excellent customer service, using attractions and benefits to show that customers matter, maintaining good interaction, and possessing the uniqueness to stand out!

However, what if we tell you that Yellow Scribe helps with the foundation of your company from scratch? Yes, you heard it right. We shall help you with the mannerisms of business and shoulder your responsibilities by attempting to fetch you customers. Approach us and we vow to remain committed! Check out our fruity packages, select one of them, and hit the consultation button wherein we get in touch with you!

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How should a customer service be? Read that in one of our articles. Click here.

What is creativity in business? Read that here.

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“A good advertisement is one which sells the product without drawing attention to itself.”

- David Ogilvy

Welcome to The Daily Buzz, Yellow Scribe’s daily writer’s blog. We’re here to help with Branding, Marketing, and Building of your precious company!

After your company has started working with full swing and has incorporated certain interesting services or products in it, you feel the need to advertise it so that the world can get to know of its presence. However, here too, the literal meaning of the word Advertisement for ‘mere portrayal of goods and services’ can’t be taken into consideration. The way you do it matters.

One can say that no matter what you do in life, the way or the process you choose to execute the task ensures its success. Advertisements are visual proclamations that promote the product or service.

Let us consider your company manufacturing biscuits of a particular brand that has newly entered the market. Now, those biscuits are meant to make reasonable sales and check the impact their quality has on the audience. That is when, you decide to advertise their availability in the market so that more and more people can check them out and send you feedbacks which could help you improve further.

In short, when a product or service has just entered the market, it needs a push, a gentle supporting hand that promotes it, so that it’s reach to your target audience is maintained. An Advertisement is that gentle hand which promotes the product or service for good!

Your services receive a helping hand through advertisements!

Though, it carries some selfish motives on part of the company, it surely doesn’t back in providing benefits and conveniences to the users which is highlighted in these interesting advertisements. That is what tempts us, doesn’t it? However, the creative manner in which the advertisement presents the message and benefits of your services deeply impacts the audience who can definitely feel inclined towards the genuineness and prestige of your brand. In short, the artistic way of presentation adopted in advertisements is actually a race between companies wherein each company wants to be at the top with regards to the quality of their services. Every company wants to be in the good books of people so as to ensure the presence of regular customers who would prefer them over the others and Advertisements are one of the aspects that help guarantee that!

Creativity gives wings to that businessman!

Yes, Advertising is just one aspect of improving the repute of your company, because one can’t ignore commitment as an important factor in business wherein you strictly adhere to all that you just stated in the advertisement. That shows the ethical standards you set for your business which indirectly sets a great impression.

In the previous articles, we spoke regarding the importance of a Motto in business. Advertisement can be considered as public display of your motto in order to tempt customers toward your principles. However, very few companies literally abide by these mottos and thus, their business collapses on a short note since they leave their customers disappointed. In short, the more dedicated, sincere, ethical, and committed are you, more are the chances of your advertisement hitting that 100 percent scale of success!

As far as Attractive Advertisements are concerned, the things that guarantee the same are:

  • Uniqueness wherein you refuse to imitate any other form. Imagine, a unique company with incredibly executed services and an extremely creative advertisement with that X factor.

  • And, secondly your commitment that keeps the ball rolling and takes your advertisement a step further by helping you generate interested buyers!

So, the next time you think of coming up with an advertisement, don’t forget to make it interesting, thought provoking, creative, and extremely unique wherein you refuse to even take inspiration from any other advertisement, let alone imitation. Be you and see the success!

We, at Yellow Scribe help in effectively marketing your services by ensuring to come up with great advertisements enough to tempt your target audience. Why not approach us for help? Everybody needs a supporting hand after all, just as your services need in the form of advertisements! Check out our mind blowing packages by clicking here.

What is the importance of a business motto? Why not learn that through one our articles, waiting in the archives for you to read it? Click here.

Why does any business need creativity and what exactly is creativity in business? We have answered that as well in one of our ancient articles. Go read it now by clicking here.

Why should your business leave an impact? Interested in reading more? Click here.

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